Trade shows
A booth line you don’t have to bribe into existence
Attendees have seen every fishbowl raffle and stress ball on earth. A needle stitching someone’s name at 800 stitches a minute is still novel enough to stop foot traffic cold — and your team gets a captive, cheerful line to talk to.
The two-lane booth build
Expo crowds break every single-machine plan, so we don’t sell one. The standard build pairs a patch lane — pre-embroidered patch menu, heat-applied in about a minute — with a live machine stitching initials or names for the guests willing to wait. Volume and theater, side by side. Our LA Convention Center build finished 900+ pieces over three expo days with four crew.
Why it works for lead capture
The personalization queue is a natural conversation structure: your reps work the line while guests are relaxed and waiting for something they want. No one resents a badge scan when there’s a free personalized bag at the end of it. On day two of our conference case study, the client added a second scan point rather than shortening the line — the queue was the funnel.
Convention-floor logistics, handled
We’re fluent in exhibitor-services paperwork: booth power orders (one 120V/15A circuit per machine — order early, show power is overpriced late), material handling, union load-in rules, and fire-marshal spacing. The bar fits a 10×10 inline booth or anchors an island; garment stock ships to advance warehousing so nothing rides in a rep’s checked luggage.
What to hand out
Sling bags and dad caps outperform tees on expo floors — attendees are already carrying tote fatigue. Patches themed to the host city or the show’s inside jokes get combined, traded, and photographed. We’ll propose a patch menu during planning.
Exhibiting soon?
Send the show name and booth size — we’ll spec power, crew, and a per-day throughput target.